Compared

CRM for tradies in Australia, compared

Our pick for most tradies is Tradies Line, because the customer record fills itself in. The AI receptionist answers your calls and the inbox catches every message, and both land on the customer's record next to their jobs, quotes and invoices. HubSpot and Pipedrive are general business CRMs, not built for trades, and Tradify doesn't mention logging calls.

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Our pick: Tradies Line

A customer record that fills itself in

Job management software with AI staff for trade businesses. A customer's record builds itself from calls, messages, jobs, quotes and invoices.

  • A customer's record fills itself from the calls your AI answers and the messages in your inbox
  • Every job, quote and invoice for them on the same record
  • Commercial clients get a company record with ABN or NZBN and their people
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Side by side

We make Tradies Line. Every other product's facts come from its own website or app store listing, checked on 6 October 2026. Each number links to the page the fact came from. On a phone, swipe the table sideways.

CRM for tradies in Australia, compared, checked 6 October 2026
What you get Tradies LineHubSpotPipedriveServiceM8TradifyJobber
AI answers the call and logs it Yes: the AI receptionist answers the calls you miss and the call lands on the record, on paid plans or Free with a calls top-up Customer Agent Voice, in public beta, on Professional plans with credits; Australian availability not stated [1] Not mentioned [1] An AI Phone Agent with its paid phone add-on; calls save to the job card [1] [2] Not mentioned [1] Its AI Receptionist isn't available in Australia [1]
Messages on the record Calls, website chat, WhatsApp, Messenger, Instagram and email, plus texts in Australia on paid plans Email and Messenger on every plan; WhatsApp on Professional plans; Instagram not mentioned [2] Email from its Growth plan; WhatsApp in beta from Growth; texts through other apps [2] Texts and email, saved to the job diary [3] Emails and texts you send; customer replies not mentioned [1] Emails and texts you send; two-way texts not in Australia [2]
Jobs, quotes and invoices on the record Yes: every job, quote and invoice you do for them Invoices from the record; quotes need a Professional plan; no jobs mentioned [3] No jobs; quotes are an add-on below Premium, and invoices go through apps like QuickBooks or Xero [3] The client's jobs, including quotes [4] Jobs, quotes and invoices attach to the customer profile [2] Yes: requests, quotes, jobs and invoices [3]
Company records with their people Yes: a company record with ABN or NZBN and its people Yes, with contacts linked [4] Yes, organisations with linked people [4] Basic: one customer field holding its contacts [5] One primary contact; extra contacts only through Sites [3] A company name with extra contacts; no separate company record mentioned [3]
Priced per Business Seat [5] Seat [5] Business [4] User [1] Plan, with a set number of users [4]
Australia and NZ Both Australia; NZ local numbers listed [5] Sold in 150 countries; Australia and NZ not named [6] Both [6] Both [1] Usable in Australia, priced in US dollars [4] [5]

Each one in short

Tradies Line

Job management software with AI staff for trade businesses. A customer's record builds itself from calls, messages, jobs, quotes and invoices.

Good at

  • A customer's record fills itself from the calls your AI answers and the messages in your inbox
  • Every job, quote and invoice for them on the same record
  • Commercial clients get a company record with ABN or NZBN and their people

Watch for

  • Spreadsheet imports go 1,000 rows at a time

From our own product and pricing.

HubSpot

General businesses running marketing, sales and service; not built for trades.

Watch for

  • Built for marketing and sales teams, with no jobs
  • Its AI voice agent is in beta and needs a Professional plan

Sources, checked 6 October 2026: [1] knowledge.hubspot.com/calling/set-up-customer-agent-voice , [2] knowledge.hubspot.com/inbox/connect-whatsapp-to-the-conversations-inbox , [3] knowledge.hubspot.com/invoices/set-up-the-hubspot-invoices-tool , [4] knowledge.hubspot.com/object-settings/automatically-create-and-associate-companies-with-contacts , [5] hubspot.com/pricing/crm?currency=AUD

Pipedrive

Sales teams; a sales-pipeline CRM, not built for trades.

Watch for

  • No jobs: contacts show sales deals
  • No built-in calling: calls go through other apps or Pipedrive's mobile app

Sources, checked 6 October 2026: [1] pipedrive.com/en/features , [2] support.pipedrive.com/en/article/whatsapp-integration , [3] support.pipedrive.com/en/article/smart-docs , [4] support.pipedrive.com/en/article/contacts-people-and-organizations , [5] pipedrive.com/en/pricing , [6] pipedrive.com/en , [7] support.pipedrive.com/en/article/how-can-i-make-calls-in-pipedrive

ServiceM8

Tradies and service businesses; the client card shows each client's jobs.

Watch for

  • Calls go to the job card, and only with the paid phone add-on
  • No WhatsApp, Messenger or Instagram messaging mentioned

Sources, checked 6 October 2026: [1] support.servicem8.com/help-center/servicem8-add-ons/servicem8-phone-agent/introducing-the-servicem8-phone-agent , [2] servicem8.com/au/phone , [3] support.servicem8.com/help-center/desktop/basics/how-to-use-servicem8s-two-way-sms , [4] servicem8.com/au/pricing , [5] support.servicem8.com/help-center/desktop/basics/client-card-overview , [6] support.servicem8.com/help-center/servicem8-add-ons/servicem8-phone/servicem8-phone-faqs

How we compared

We make Tradies Line, so weigh what we say about ourselves. This page covers where Tradies Line does more; each product's own site has the rest. Every fact about another product comes from that company's own website or app store listing, linked under each one, checked on 6 October 2026. Prices are per month as each site shows them, including whether GST is added. Tradies Line is not GST registered, so its prices are the full price.

Questions

Which CRM for tradies fills itself in from calls?

Tradies Line does. Its AI receptionist answers the calls you miss, and the call lands on the customer's record with their jobs, quotes and invoices. ServiceM8 saves calls to the job card with its paid phone add-on, Pipedrive needs a separate calling app, and Jobber's AI Receptionist isn't available in Australia.

Do HubSpot and Pipedrive work for tradies?

They're general business CRMs, built for marketing and sales teams. Pipedrive has no jobs, and HubSpot's quotes for new accounts need a Professional plan. Tradies Line keeps jobs, quotes and invoices on the customer's record, priced per business, not per seat.

Is CRM software for tradies priced per user?

As of October 2026, HubSpot and Pipedrive charge per seat, Tradify per user, and Jobber's plans include a set number of users. ServiceM8 and Tradies Line charge per business.

Can I bring my customer list across?

Yes. Tradies Line imports your customers from a spreadsheet and exports the ones you pick to CSV if you ever leave. HubSpot, Pipedrive, ServiceM8, Tradify and Jobber import from a spreadsheet too.

Ready to hand the office over?

Jobs, quotes, invoices and every customer message in one place, with Wombo doing the admin while you're on the tools.

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